STScI Branding Guidelines


It’s the consistency that builds a strong brand. Even small differences will weaken the impact of a well-planned identity system. Given this, STScI logos should not be modified.


STScI logos should not be modified in any way


DO NOT condense or stretch the proportions of the logos


DO NOT create variations of the logos


DO NOT add or subtract elements to the logos


DO NOT add effects to the logos


DO NOT use any color other than black, white, Pantone 279 (blue) and pantone 424 (grey). For black & white printing the grey color can be emulated by using 100% black with a 56% opacity (for white backgrounds only).


DO NOT use the STScI symbol smaller than 1/2 inch or 36 pixels.